LEWIS 360° – The blog of global communications agency, LEWIS PR

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

With social media just a click away, channels can encroach regularly in our lives. While some people have no issues balancing online and offline worlds, for some others it is an every day battle. Whether we like it or not, social media is shaping our lives and we have to succumb to the revolution. So, [...]

It’s a question that has countless answers, but a debate that should never end within PR and communications circles. What qualities and skills make up the ideal communications team? Do you build it like a baseball team – everyone specializing in key areas and when combined, it turns into a well-oiled machine? Or should it [...]

Last week, LEWIS walked into Bangalore, its newest office in Asia Pacific. As part of our commitment to this region, we had announced a US$5 million investment program. Our Bangalore office footprint lives out the promise we made in 2012. Bangalore, or Bengaluru as it is known officially, is the IT hub of India. Technology [...]

            As we turn the corner into 2013, many will resolve to accomplish new feats or try new things in the year ahead. Gym memberships, foreign language classes and travel excursions aside, here at LEWIS we’ve got a few professional resolutions of our own. To kick things off, I’ll share [...]

Two hundred yards away from my office, behind a typical London red brick façade, something extraordinary is happening. In rooms full of natural light, a young woman is pouring molten brass onto the floor. It resembles a puddle. A young man is attaching an old TV to a medical trolley. Another is arranging a composition [...]

It’s a transition all PR and communications professionals know very well but seldom step back to assess due to the fast-paced nature of the job. The media landscape has shifted. Fewer reporters and publications covering the news combined with exciting startups and big players owning the spotlight, means more challenges for the rest of the [...]

We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the  social media activity around the event became even more crucial. Thanks to [...]

Public relations professionals are constantly evolving, learning and observing right along with the peaks and valleys of the media and changes in technology. While many of us have learned to never neglect the spell-check feature in our email, we are still vulnerable to these common mistakes when pitching media. In the spirit of Halloween, avoid [...]