LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

The New Rules of Search and PR

Building greater brand visibility by integrating SEO into PR

The realm of online communication has flourished into a social environment where content is king, link sharing is encouraged and (being found in) search is essential. When we develop a PR campaign, whether it’s to build awareness, demonstrate thought leadership or drive revenues for a client, we find search engine optimization (SEO) becoming an important [...]

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