Why Real-Time Journalism Requires Newsjacking
Freek Janssen | Posted on: March 15, 2012 | Category: Media, New Media
The concept seems so brilliantly simple that it just has to work: newsjacking. The word obviously refers to hijacking news. Or, as PR expert David Meerman Scott defined it in his bestseller Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. It’s about making the second paragraph [...]