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The New Rules of Search and PR

Nancy Samahito | Posted on: April 16, 2012 | Category: PR, SEO

The realm of online communication has flourished into a social environment where content is king, link sharing is encouraged and (being found in) search is essential. When we develop a PR campaign, whether it’s to build awareness, demonstrate thought leadership or drive revenues for a client, we find search engine optimization (SEO) becoming an important [...]

Adam Singer | Posted on: August 10, 2011 | Category: PR

Search Engine Optimization (SEO) should, ideally, be applied to all online marketing and PR initiatives. It is in the interest of search engines to deliver relevant, useful content to users and it is in the interest of PR pros to publish content that answers consumer and media demand. In a world where every company is [...]

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About LEWIS 360

The LEWIS public relations blog shares the latest thinking from digital communications agency, LEWIS PR. Here you’ll find views, insights and tips on social media, PR and marketing from LEWIS teams in 25 offices around the world.

When we’re not blogging here, we’re helping global brands tell their story. If you’re interested in taking your PR or marketing results to the next level, contact us to find out more.

Taking on the world: Top tips to meet global media challenges Posted on May 17, 2013
Links of the week: Shop ’til you drop Posted on May 17, 2013
Bringing Our ‘A’ Game To Social Media At The Game Monetization Europe Conference Posted on May 16, 2013
Dawn of the interactive infographic? Posted on May 15, 2013

Michael Hay: Hi Matthew. Thanks for your comments. I agree...
Richard Verbeek: Thanks for your comments Craig. You are absolutely...
Matthew Loads: Great article, there is no doubt transmedia is...
Five creative ways to get coverage for your organisation #2 Data is sexy ‹ Last Word Events & Training: [...] Freek Jannsen points out in this this...

Transmedia – the future of storytelling? Posted on April 29, 2013
Embrace the Madness Posted on March 21, 2013
Integrated communications – Breaking the silos Posted on April 25, 2013
Links of the Week: Spotting Digital Talent Posted on April 26, 2013

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The New Rules of Search and PR

3 Must-Follow SEO Tips For PR Pros