LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Listening to Images – Why Tracking Social Media Snaps is Vital

Image demonstrating visual listening

Visual social media is about to get a lot more interesting Marketers have a huge blind spot when they’re monitoring and analysing social media conversations. For years we’ve been using text-analytics to track and understand what’s being said about brands, or topics, within social media discussions. We use keyword searches to find the mentions that […]

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This Week in Social – Tweets to get Bigger

This week in social media

Much like your twitter feed, the social media never stands still. Keep up with this week’s essential social media briefing. From Tweets getting bigger, to brands teasing Facebook and engaging with Periscope, we’ve got everything you need to know about the world of social media this week. Twitter  140-Character Expansion A new report suggests that Twitter is […]

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Reaching Your Full Potential on Twitter


As public relations professionals, we are always searching for new ways to improve our understanding of client industries, develop more meaningful relationships with media and round out our expertise. One way to improve in these areas is by ensuring you are reaching your full potential on Twitter. While I was once a passive Twitter user […]

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Why It’s Time to Embrace Memes and GIFs

social media-meme-success kid

WARNING – this post is link heavy. But in a good way, seriously, I promise. Media is quickly becoming less about words and more about visuals. Just look at Twitter’s ongoing testing of photo editing tools, a move designed to help the social network challenge the growing popularity of Instagram. And then there’s Buzzfeed, a […]

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This Week in Social: Twitter Introduces Campaign Donation Buttons

twitter social media buttons

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Twitter Donating To Presidential Candidates Twitter is now allowing users to make donations via Tweets to their favourite candidates in the running […]

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Ask the Experts – Why is Social Media Important for B2B?

SMW London - measuring social success

With just a few days to go until our social media week event Measuring social success in a B2B world, we asked our panel of experts why social media is important for B2B. Here’s what our experts had to say: Michelle Urwin, UKI Marketing Manager at Basware and reformed Social Media Skeptic: We’ve all heard the stats – 80% […]

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This Week in Social – Facebook Brand Page Updates, Instagram Integration and more

This Week in Social Media

The big players have spent the week making changes to the social media landscape. With updates to Facebook, Twitter, Instagram and Periscope, we’ve got this week’s essential social media briefing. Twitter Update For iPads Twitter has updated it’s platform for iPads to create a more unified experience across devices. iPad users will now see the interface and features of […]

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This Week in Social: Self-Service Twitter Ads, and Obama’s on Insta

Obama's on instagram!

It’s been another crazy week in social media. Here’s your weekly round-up of all the latest from the world’s most popular social media platforms. Twitter New Image Options Stickers and Overlays and GIFs – oh my! There are new image options available on Twitter and have been recently tried out by celebs attending the VMA […]

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