LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

25 Marketing Tips in Under 140 Characters

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Snackable content – I can’t decide if I love or loathe that term. In any case, people seem to like getting information in “bite-sized” portions. A digital amuse-bouche, if you will. Did Twitter create this phenomenon? Or is it a fundamental human trait that explains Twitter’s success? In any case, here are 25 digestible tweets […]

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LOTW: YouTube 2014 Winners of the Battle of the Christmas Ads

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It might be the same old story when it comes to which retailers are dominating in the battle of the Christmas adverts this year, but the stories told in those ads are very different. According to Kevin Roberts, Saatchi & Saatchi’s global CEO, great adverts do one of three things: “make you laugh, make you […]

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Part 4: The Future of the Social and Digital Landscape

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In the fourth instalment of this blog series on marketing and comms trends we delve deeper into what the social and digital landscape will look like in 2015. Thanks to digitalisation and technological innovations, the pace of change in marketing and communications is phenomenal. Planning twelve months ahead is almost impossible now due to the constantly evolving […]

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Kuala Lumpur event summary: 5 secrets to successful community management

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The Kuala Lumpur office, one of the youngest within the LEWIS network, has been present in Malaysia for a little over a year and half now. Since opening, the office has grown rapidly and the team managed to win and work for great brands including Samsung, Spotify, Xchanging, Logitech and BBC World News. We recently […]

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LOTW: Five Myths About SlideShare

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SlideShare is not just the worlds largest platform for sharing presentations. With 60 million unique visitors every month, It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition. SlideShare gets 5 times more traffic from business owners than any other platform. […]

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Part 2: Digital Tipping Points for 2015 and Google Buyer Behaviour Research

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In the second instalment of this blog series on key marketing and communications trends and predictions we analyse fresh Google research on buyer behavior and digital tipping points for 2015. At our recent Big Picture event, Hanne Tuomisto-Inch, Head of B2B Marketing at Google, shared the latest Google/Millward Brown Digital B2B Path to Purchase Study research, based […]

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Behind-the-Scenes: 7 Tips to Survive Live Tweeting at a Conference

Survive Live Tweeting

Let’s be honest. From an outside perspective, sending out 140-character tweets and uploading a few photo albums might not seem like much work, but when you’re managing live online communications at an event with 300+ attendees, over the course of 3 – 4 days, the pressure of properly executing each social task grows much more […]

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