LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Tweets Now Show Up in Google Searches

Twitter Google Search Social Media

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Twitter Tweets In Desktop Google Search Some of you may have already noticed tweets popping up in desktop searches carried out on […]

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Choosing the Right Social Media Buy Buttons

Google Buy button

In an effort to grow sales revenue, improve conversion rates and capitalize on large audiences, giants like Google, Pinterest, Instagram and Twitter are all rolling out Buy Buttons. With the exception of Instagram, all platforms will enable purchasing directly in their platforms. Below is a quick summary of each platform’s offering. Google Buy Button What […]

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This Week in Social: YouTube Ad Spend Increases by 60%

YouTube adspend social media

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Video/Image Top Brands Increase YouTube Ad Spend A recent Google report has announced that the average spend on YouTube from the top 100 […]

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This Week in Social: Periscope Reaches 10 Million Users

periscope mobile social media

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Video/Image Periscope reaches 10 million accounts The popular live video streaming platform announced this week that it has surpassed 10 million accounts […]

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The Key to Successful Real Time Marketing

Example Real Time Marketing

Real time marketing (RTM) is an increasingly popular strategy given the power of social media and the interconnected world we live in. In essence, the strategy is based on the production of creative content that exploits the significance of an event or news story in order to generate the greatest possible public impact. The objective […]

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This Week in Social: Twitter Experiments with News Tab

Image via

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook Facebook Live Streaming Move over Meerkat and Periscope, Facebook is launching a live streaming feature. ‘Live’ is currently only available for […]

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This Week in Social: YouTube Now Supports 360 View Videos

YouTube

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook Facebook personality tags In a similar style to LinkedIn, Facebook is testing (in New Zealand) profile tags that users’ friends can […]

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A Day in the Life of a Digital Marketer

Digital Marketing Multitasks

I don’t know about you, but when I tell people I’m in digital advertising most of them say something to the effect of, “Oh that’s cool…so what do you actually do?” Here’s the short answer: writing, designing, consulting, advising, coding, project managing, reporting, tweeting and posting. Digital marketing is a short phrase that encompasses a […]

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This Week in Social: Facebook Introduces ‘Secret’ Videos

facebook_newsfeed

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook ‘Secret videos’ on Facebook It was recently announced that Facebook pages are now able to post ‘secret’ videos with the introduction of […]

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This Week in Social: Happy #WorldEmojiDay

Emoji Day

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Twitter New data dashboard A new data dashboard has been rolled out on the Twitter platform to help users manage their data. […]

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