LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Periscope vs. Meerkat

Meerkat

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook announces series of features and updates in F8 The two-day event has showcased many developments in the […]

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Social Media and Your Personal Brand

Social Media Personal Branding

You, my friend, are a brand. Need proof? Try Googling your name. In our increasingly connected world, it’s easier than ever to access information about people via the Internet. Because information is so easily accessible, it’s never been more important to focus on your personal brand to represent yourself in the truest sense online. When […]

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Why Facebook Hosting News Content On-site is Good News

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Earlier this week, The New York Times reported that Facebook is in talks with several news organizations about hosting their content within the platform. Some media companies, such as Buzzfeed, are embracing this new model to capitalize on the opportunities it presents. But many more are reluctant to conform to the trend due to concerns […]

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This Week in Social: Twitter Offers Data Miners Access to Trillions of Tweets

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook crashes the payments party Facebook is now allowing its users to send money to friends via its […]

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This Week in Social: Facebook Forced to Replace ‘Feeling Fat’ Emoji

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook removes the emoji to ‘feel fat’ After an online petition with more than 16,00 signatures surfaced from […]

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This Week in Social: Instagram Launches Carousel Advertising

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook tackles suicidal behaviours The platform has just released a new set of services, in collaboration with Forefront, […]

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This Week in Social: Barclays Launches Twitter Payments

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook More gender identity options Facebook is now giving users unlimited options when selecting their gender identity, by adding […]

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The Most Meta Influencer Marketing List Ever

Influencers

Lee Odden, content marketer extraordinaire and big time influencer, recently talked to Traackr about his ultimate marketing influencers. So, here it is – a list of marketing influencers from an influencer in influencer marketing: Influencer marketing influencers: Pierre-Loïc Assayag Sam Fiorella Mark Schaefer Content marketing influencers: Joe Pulizzi Ann Handley Brian Clark Michael Brenner Rebecca Lieb Ardath Albee […]

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How to Put Your Best PR Face Forward

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As young PR pros, social media is a tool we use every day. We revamp our clients’ plans, update them on best practices and research the new tactics. But, how often do we invest time in maintaining and regularly updating our own personal profiles? When you consider all of the tweaking, posting, researching and revamping […]

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This Week in Social: Facebook Set to Launch Virtual Reality Apps

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook A virtual social experience The platform is working on virtual reality apps to enhance sharing, to enable users and […]

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