LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Twitter Unveils Native Video Feature

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook is rethinking how it tracks ads Facebook announced a way to track ad performance this week that the company […]

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Openstrate.gy: The New Marketing Tool Aggregator

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Being an online marketing professional requires strong marketing skills, consistent brand knowledge and pragmatic client culture. It also requires a constant ability to survey what’s going on in innovation, trends, analysis, strategic planning, business, consumer insights and so on. We are continuously living our digital lives spread out over multiple accounts and platforms. Keeping up […]

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The Most Recent Social Media Statistics

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Who is truly bigger: Twitter or Instagram? Is Facebook still the dominant social network? And how fast is Snapchat growing? Here are the most recent social media statistics of the largest social networks. Facebook With 1.35 billion active users per month, Facebook is by far the most popular social network in the world. Some 864 million […]

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25 Marketing Tips in Under 140 Characters

Content

Snackable content – I can’t decide if I love or loathe that term. In any case, people seem to like getting information in “bite-sized” portions. A digital amuse-bouche, if you will. Did Twitter create this phenomenon? Or is it a fundamental human trait that explains Twitter’s success? In any case, here are 25 digestible tweets […]

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LOTW: YouTube 2014 Winners of the Battle of the Christmas Ads

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It might be the same old story when it comes to which retailers are dominating in the battle of the Christmas adverts this year, but the stories told in those ads are very different. According to Kevin Roberts, Saatchi & Saatchi’s global CEO, great adverts do one of three things: “make you laugh, make you […]

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Part 4: The Future of the Social and Digital Landscape

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In the fourth instalment of this blog series on marketing and comms trends we delve deeper into what the social and digital landscape will look like in 2015. Thanks to digitalisation and technological innovations, the pace of change in marketing and communications is phenomenal. Planning twelve months ahead is almost impossible now due to the constantly evolving […]

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Kuala Lumpur event summary: 5 secrets to successful community management

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The Kuala Lumpur office, one of the youngest within the LEWIS network, has been present in Malaysia for a little over a year and half now. Since opening, the office has grown rapidly and the team managed to win and work for great brands including Samsung, Spotify, Xchanging, Logitech and BBC World News. We recently […]

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LOTW: Five Myths About SlideShare

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SlideShare is not just the worlds largest platform for sharing presentations. With 60 million unique visitors every month, It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition. SlideShare gets 5 times more traffic from business owners than any other platform. […]

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