LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Interactive Infographic: A Celebration of First Tweets

First Tweet

Every success story has to start somewhere. For Twitter, it was just 8 years ago when Evan Williams, Noah Glass, Jack Dorsey, Biz Stone sent out their first tweets – the sublimely simple: ‘just setting up my twttr’. To celebrate, Twitter launched the fun Twitter ‘First Tweets’ site. An opportunity to see the first tweets [...]

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The Automation of PR – Bring it!

The PR person of the future?

Tom Foremski posts today advocating PR firms to automate as much of their business as possible. He writes ‘…without a significant tech component PR is at a big disadvantage because it can’t scale, it can’t grow without growing more people.’ This is true – on average PR firms spend sixty percent of their revenues on staff [...]

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Links of the Week: Creativity in the Year of the Horse

Chinese-New-Year-2014-Horse-2

Asia ushered in the Year of the Horse with some innovative and engaging marketing campaigns that tugged at your heartstrings, handed out rewards and drove home important messages. This LOTW post is dedicated to some of our favourite CNY campaigns! 1. ‘Young Hearts’ by Petronas  (Malaysia)  Year after year, the Malaysian oil and gas company [...]

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Time Travel With Your Smart Phone

timehop

What did you do 4 years ago today? Most people do not keep a diary, or update their calendar books, but even if you did, you would need to flip back through notebooks or online pages. And what if perhaps you didn’t write anything for that day, but included old pictures instead? Now, you can [...]

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Enough With Influencer Lists! Let’s Work on your “Impacter” List

shutterstock_130580267

Are you the same as me? Two types of content typically just invade my content stream these days: top trends and predictions, and top influencer lists. Wait! There is another one: Number puzzles that read “99.9% of respondents have failed to answer this…” followed by a basic table that a 10 year old could resolve [...]

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