LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Barclays Launches Twitter Payments

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook More gender identity options Facebook is now giving users unlimited options when selecting their gender identity, by adding […]

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The Most Meta Influencer Marketing List Ever

Influencers

Lee Odden, content marketer extraordinaire and big time influencer, recently talked to Traackr about his ultimate marketing influencers. So, here it is – a list of marketing influencers from an influencer in influencer marketing: Influencer marketing influencers: Pierre-Loïc Assayag Sam Fiorella Mark Schaefer Content marketing influencers: Joe Pulizzi Ann Handley Brian Clark Michael Brenner Rebecca Lieb Ardath Albee […]

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How to Put Your Best PR Face Forward

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As young PR pros, social media is a tool we use every day. We revamp our clients’ plans, update them on best practices and research the new tactics. But, how often do we invest time in maintaining and regularly updating our own personal profiles? When you consider all of the tweaking, posting, researching and revamping […]

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This Week in Social: Facebook Set to Launch Virtual Reality Apps

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook A virtual social experience The platform is working on virtual reality apps to enhance sharing, to enable users and […]

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This Week in Social: Twitter Acquires ‘Niche’

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook to tell brands how relevant their ads are A relevancy score has been introduced by the platform […]

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Good story + Smart Diversification of Communication Channels = Winning Strategy

Content

Recently Facebook announced the reduction of “overly promotional page posts in news feed“, a move which probably sparked quite a few headaches within the marketing and digital community. While some have started the tedious task of reworking their budget sheets to accommodate additional funds for Facebook ads, others are riding the waves as they come, […]

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This Week in Social: YouTube Beats Facebook in Super Bowl Ads Video Battle

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook UK Party leaders questioned via Facebook David Cameron, Nick Clegg, Ed Miliband and Natalie Bennett were quizzed by teenagers […]

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This Week in Social: Twitter Unveils Native Video Feature

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook is rethinking how it tracks ads Facebook announced a way to track ad performance this week that the company […]

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