Petra Opelova | Posted on: May 16, 2013 | Category: Events, Games
The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]
Leigh Ann Benicewicz | Posted on: April 4, 2013 | Category: Brand Journalism, Marketing, Social Media, Technology
“People will forget what you said, people will forget what you did, but people will not forget how you made them feel.” -Maya Angelou Take a moment to think about the businesses you feel the strongest affinity toward, the ones that you would recommend eagerly to friends and follow on Facebook (even if you generally hate [...]
Petra Opelova | Posted on: March 29, 2013 | Category: Uncategorized
It’s not only Friday, it’s the Good Friday. For some it’s a day of commemoration, for other it’s just a day off. For us it’s time to look at the Good Links of The Week. Ever-changing Facebook Once again, Facebook announced a couple of changes ranging from cover photo policy to threaded replies. All of [...]
lewis360 | Posted on: March 25, 2013 | Category: Agency life, LEWIS, Media, PR, Social Media, Travel
It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]
Gijs Moonen | Posted on: March 22, 2013 | Category: Social Media
If you’re on Twitter, you have definitely seen it – Twitter turns seven today. That’s why we bring you this week’s hottest links about Twitter. Our way to say, congratulations Twitter! Twitter Facts Did you know that the first Tweet talked about ‘Twttr’? That a Twitter user called Chris Messina came up with the idea of using hashtags saying: [...]
Sarah Wincott | Posted on: March 22, 2013 | Category: Current Affairs, LEWIS, Marketing, Social Media
When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]
Liz Hubertz | Posted on: March 14, 2013 | Category: Events, Social Media
While none of us in this industry are social media “veterans” per se, I have learned quite a bit from my past 2 years with LEWIS Pulse. In particular, onsite event coverage is one of our core digital service offerings, and it sometimes entails me running around yelling, “Intrepid reporter Liz Hubertz is on the [...]
Nancy Samahito | Posted on: March 8, 2013 | Category: Apps, Social Media, Technology
What was hot on the web this week? Get up to speed on the latest tech trends and marketing news! “Goodbye Clutter” – The new and improved Facebook News Feed Earlier this week, Facebook announced a new mobile-inspired design and layout for its News Feed. The updated look-and-feel gives users the ability to share more [...]
lewis360 | Posted on: March 4, 2013 | Category: Agency life, Agency news, LEWIS
Today we announced the global roll-out of our digital marketing brand, LEWIS Pulse. LEWIS Pulse teams now exist in six hub cities, as well as two digital production units in Eastern Europe and India. They share the same best practices and are able to support other offices in their region with a wide range of digital [...]
Brian Compton | Posted on: February 28, 2013 | Category: Social Media
Creative writing can have a significant influence on one’s professional writing. Writing creatively leans on the senses to conjure an emotion in the reader. When this is achieved with business comms or PR and marketing content, it can have powerful results. Project briefs have an element of screenwriting in them, with stage directions and parentheticals. [...]