LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

LOTW: Five Myths About SlideShare

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SlideShare is not just the worlds largest platform for sharing presentations. With 60 million unique visitors every month, It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition. SlideShare gets 5 times more traffic from business owners than any other platform. […]

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Part 2: Digital Tipping Points for 2015 and Google Buyer Behaviour Research

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In the second instalment of this blog series on key marketing and communications trends and predictions we analyse fresh Google research on buyer behavior and digital tipping points for 2015. At our recent Big Picture event, Hanne Tuomisto-Inch, Head of B2B Marketing at Google, shared the latest Google/Millward Brown Digital B2B Path to Purchase Study research, based […]

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Behind-the-Scenes: 7 Tips to Survive Live Tweeting at a Conference

Survive Live Tweeting

Let’s be honest. From an outside perspective, sending out 140-character tweets and uploading a few photo albums might not seem like much work, but when you’re managing live online communications at an event with 300+ attendees, over the course of 3 – 4 days, the pressure of properly executing each social task grows much more […]

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You Say Goodbye, and I Say Ello

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Facebook has long struggled with balancing the needs of its 1.3 billion users while providing advertisers with a robust platform that enables effective targeting of those very same users. Where Facebook has routinely come under fire is their changing of privacy features while not always informing users that settings have changed as well as data […]

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Event: The Trends You Need To Know For 2015

the next big thing

If you work in communications then you know only too well that the marketing mix is in a state of flux. Driven by changing behaviours in how we consume, interact and interpret information, brands need to work harder than ever to ensure they’re part of the customer conversation. Both B2B and B2C audiences have grown […]

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Learning from the Pandas: 5 Tips for a successful communications campaign in Hong Kong

The 1,600 pandas in front of Hong Kong’s world-known harbor view. Source: http://butterboom.com/wp-content/uploads/2014/05/1600-pandas-world-tour-in-hong-kong-butterboom-1.jpg

Can you still recall the “Panda craze” in Hong Kong just over a month ago? 1,600 pandas made of recycled materials by French artist Paulo Grangeon visited Hong Kong in July and the campaign immediately turned viral. Social media was swamped with posts about the pandas’ footsteps in Hong Kong and my Facebook newsfeed featured […]

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5 Reasons Why Social Media Marketing is an Investment, Not an Indulgence

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Earlier this week, I read an article from The Guardian about how free social media marketing is coming to an end. It argues that brands need to pay for advertising to connect with their desired audience and that organic reach no longer exists. It got me thinking… if brands have been doing social media correctly, it […]

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