LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

5 Reasons Why Social Media Marketing is an Investment, Not an Indulgence

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Earlier this week, I read an article from The Guardian about how free social media marketing is coming to an end. It argues that brands need to pay for advertising to connect with their desired audience and that organic reach no longer exists. It got me thinking… if brands have been doing social media correctly, it […]

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LOTW: The Debate Over the ALS Ice Bucket Challenge

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It is nearly impossible for people to avoid the bombardment of social media friends participating in the ALS Ice Bucket Challenge. With this flurry of entertaining videos, a number of observers have questioned whether or not the social media whirlwind has actually impacted ALS awareness. Many organizations utilize social media to gain visibility for their […]

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Tips for Communicating with Millennials

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I recently attended an interesting seminar by ITN productions on how brands should communicate with ‘Millennials’. Millennials, also referred to as Gen Y, typically fall within the 18-35 year old age range and have a reputation for being entitled, narcissistic and outspoken. Being a Millennial myself, I was delighted that much of the seminar focused on […]

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How to be successful doing PR ‘down under’

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Known for our love of BBQs, the beach and beer, the ‘land down under’ aka Australia is unique for many reasons. Not only our iconic landmarks and beautiful beaches but the way we do business as well. What might work for companies in the US or UK may not work here. So understanding what us […]

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LOTW: The Value of A Visual Content Strategy for Your Social Media

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So you’ve finally been persuaded to join the world of social media and you’ve made it your mission to create in-depth, genuine, and creative content with the hope that it will instantly spread like wildfire, making you famous and your company rich. However, quality content takes a lot of effort and time to produce and when published […]

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How to Deal with Gossip and Rumors on Social Media

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“Gossip is what no one claims to like, but everybody enjoys.” – Joseph Conrad I have gossiped about people in the past and I have gossiped about people today. There, I said it. I’m guilty of doing something that is generally regarded as bad behavior, but everyone does it and they certainly do it on […]

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Links of the Week: “You can’t spell Social Media without CIA”

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Jerry Seinfeld, George Carlin and the CIA — some of the greatest comedians of our generation? Well, since creating a Twitter account last month, the U.S.’s Central Intelligence Agency has had some strange, yet surprisingly amusing, posts.  Not something you’d expect from an organization that has the perception of being covert and stern. So why […]

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The Next Big Thing

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Change is constant, and what is popular today is almost never in favor tomorrow. For example, not very long ago MySpace was an important social media destination, but in spite of recent facelifts and rebranding opportunities, it will never out-compete the giant that is Facebook. Google recently killed off Orkut after ten years to focus on […]

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LinkedIn Publishing: 9 Best Practice Tips to Follow

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In recent months, LinkedIn made the much-anticipated move to open its publishing platform to all members, as opposed to the once influencer-exclusive model. Now, brands and thought leaders are scrambling to publish their content through the tool and be heard as thought leaders in their respective spaces. The question now arises for those looking to […]

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