LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

How to Deal with Gossip and Rumors on Social Media


“Gossip is what no one claims to like, but everybody enjoys.” – Joseph Conrad I have gossiped about people in the past and I have gossiped about people today. There, I said it. I’m guilty of doing something that is generally regarded as bad behavior, but everyone does it and they certainly do it on […]

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Links of the Week: “You can’t spell Social Media without CIA”


Jerry Seinfeld, George Carlin and the CIA — some of the greatest comedians of our generation? Well, since creating a Twitter account last month, the U.S.’s Central Intelligence Agency has had some strange, yet surprisingly amusing, posts.  Not something you’d expect from an organization that has the perception of being covert and stern. So why […]

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The Next Big Thing

the next big thing

Change is constant, and what is popular today is almost never in favor tomorrow. For example, not very long ago MySpace was an important social media destination, but in spite of recent facelifts and rebranding opportunities, it will never out-compete the giant that is Facebook. Google recently killed off Orkut after ten years to focus on […]

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LinkedIn Publishing: 9 Best Practice Tips to Follow


In recent months, LinkedIn made the much-anticipated move to open its publishing platform to all members, as opposed to the once influencer-exclusive model. Now, brands and thought leaders are scrambling to publish their content through the tool and be heard as thought leaders in their respective spaces. The question now arises for those looking to […]

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3 Social Media No-No’s for the Global Marketer


Last week, I wrote a guest blog for The Publicity Club of New England entitled “Social Media: Is Your Brand Global-Friendly?”. My top 3 tips for ensuring your social pages were being optimized around the world include: linking social channels together, incorporating visuals and localizing content. There are many other social media best practices to […]

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Reaching audiences on closed networks; a different story?


Every month or so marketing blogs and trade press cover another big story or backgrounder that involves messaging apps – WhatsApp especially. As a marketer, it makes you think; can these closed networks help reach clients? They are a totally different ball game than the social platforms you are used to. But are they really that […]

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How Digital Media Galvanized the Indian Elections


A party leader who has the second most Facebook fans in the world (after Obama) and whose election speech was projected in 3D holograms simultaneously at 100 locations. An intensive social media campaign across all the imaginable channels, aiding a staggering victory. During the recent Indian elections, the Bharatiya Janata Party achieved not only a […]

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7 Social Media Tricks Every Marketer Needs to Know

top secret

Most marketers are familiar with general social media management features like posting status updates, uploading photos and sharing links, but did you know you can do so much more to effectively use and connect all of your channels together? This week, we’re showcasing the best-kept social media tricks, tips and secrets every marketer should know. […]

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