LEWIS 360° – The blog of global communications agency, LEWIS PR

It’s not only Friday, it’s the Good Friday. For some it’s a day of commemoration, for other it’s just a day off.  For us it’s time to look at the Good Links of The Week. Ever-changing Facebook Once again, Facebook announced a couple of changes ranging from cover photo policy to threaded replies. All of [...]

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

If you’re anything like me, the next few weeks are filled with excitement, confidence, doubt and agony – all in that order. March Madness brings the thrill of confidence that your team will make it all the way. But as most of you know, that excitement inevitably turns to doubt and agony as your favorite [...]

With social media just a click away, channels can encroach regularly in our lives. While some people have no issues balancing online and offline worlds, for some others it is an every day battle. Whether we like it or not, social media is shaping our lives and we have to succumb to the revolution. So, [...]

The video games industry has always been a treasure trove of new and innovative communications ideas that game developers and publishers come up with to engage with their target audience. Strap in – here are three ideas that may just inspire your next campaign – even if you are not from the gaming industry. Interactivity [...]

The 2013 Consumer Electronics Show (CES) has come to an end. The annual convention covered more than 1.8 million square feet (the equivalent of more than 31 football fields) – with a crowd of approximately 150,000 people. CES 2013 hosted 3,000 exhibitors and displayed over  20,000 products. However, if you removed all of the case [...]

This week has seen a special edition of extra-terrestrial news. No worries, I won’t turn all geeky talking about planets and solar systems. I will stick to the PR/social media angle. It’s all started with the birth of Curiosity. Not the human one, although that was a key element as well, but the Martian one. In the space, nobody [...]

Every year, tech gurus, inventors and geeks come together for one of the biggest shows of the year – International CES – to get the scoop on the hottest trends, surprises and #epicfails of the coming year. Whether or not your client has a new gizmo debuting at the event, as technology PR pros we [...]

There is no argument that the explosion of consumer technology and social networks has led to many of us to be almost permanently attached to our mobile phones, laptops and tablets. Ubiquitous access to all the information we could ever want has radically changed many aspects of our lives. Pub arguments are now resolved with [...]

Before I start my enthusiastic ramble about gamification, let’s make this reading experience a little more fun. As you will be going through this article, you will come across several spelling errors. Don’t panic, these were made on purpose. When you think you have them all, post your wild guess in the comments. We will [...]