LEWIS 360° – The blog of global communications agency, LEWIS PR

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

This week has seen a special edition of extra-terrestrial news. No worries, I won’t turn all geeky talking about planets and solar systems. I will stick to the PR/social media angle. It’s all started with the birth of Curiosity. Not the human one, although that was a key element as well, but the Martian one. In the space, nobody [...]

We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the  social media activity around the event became even more crucial. Thanks to [...]

It’s true that social media gives an element of ‘power’ to the previously powerless.  In the majority of cases, this power is used for good, such as furthering community or social causes, or raising awareness of important issues. There are those however, that use their new found power in a disruptive and sometimes dangerous manner. [...]

“How are journalists using social media?” is a question I am often asked by clients. It’s an interesting question, although not a new one, so my team and I decided to ask 200 of our key journalist contacts across Italy to see if any trends are starting to develop. We looked at various aspects of [...]

In retail, it’s generally considered quite negative to have over 1,000 people protesting out the front of one of your flagship stores. Unfortunately for high-end Italian fashion brand, Dolce & Gabbana, that’s precisely what happened to them recently in Hong Kong. Protests also extended into social media, with some alarmingly renaming the hip D&G brand [...]

Australia’s national airline, Qantas, has been in the news for all the wrong reasons in recent times. Once considered an Australian brand icon, up there with the likes of Vegemite and Speedos, the sheen of the brand appears to have dulled considerably in the last few years. Running battles with powerfully entrenched unions has led [...]

The Premier League is the most talked about football league in the world – and certainly the wealthiest. The teams, the games and their star players dominate the sporting and, sometimes, news agendas – and fans devote enormous effort and time on debating the relative merits of goals, transfer targets, refereeing decisions, managerial sackings and [...]

Since Greater Manchester Police (GMP) started Tweeting at 5am yesterday the reaction has been huge.

Police forces in Greater Manchester are Tweeting their beat today to show just how much of their time is spent dealing with social incidents instead of traditional “Sherlock Holmes” crimes.