Petra Opelova | Posted on: May 16, 2013 | Category: Events, Games
The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]
Nancy Samahito | Posted on: April 12, 2013 | Category: Apps, Mobile, Social Media, Technology
What’s hot on the web this week? Get up to speed on the latest tech trends and marketing news that will get your fist pumping! Coachella 2013 As the first weekend of the Coachella Valley Music and Arts Festival kicks off, music enthusiasts from all over are flocking to Indio, California to get a glimpse [...]
lewis360 | Posted on: March 25, 2013 | Category: Agency life, LEWIS, Media, PR, Social Media, Travel
It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]
Gijs Moonen | Posted on: March 22, 2013 | Category: Social Media
If you’re on Twitter, you have definitely seen it – Twitter turns seven today. That’s why we bring you this week’s hottest links about Twitter. Our way to say, congratulations Twitter! Twitter Facts Did you know that the first Tweet talked about ‘Twttr’? That a Twitter user called Chris Messina came up with the idea of using hashtags saying: [...]
Sarah Wincott | Posted on: March 22, 2013 | Category: Current Affairs, LEWIS, Marketing, Social Media
When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]
Nancy Samahito | Posted on: March 8, 2013 | Category: Apps, Social Media, Technology
What was hot on the web this week? Get up to speed on the latest tech trends and marketing news! “Goodbye Clutter” – The new and improved Facebook News Feed Earlier this week, Facebook announced a new mobile-inspired design and layout for its News Feed. The updated look-and-feel gives users the ability to share more [...]
Peter Ross | Posted on: March 1, 2013 | Category: Agency news, Blogging, LEWIS
Dean Russell, Digital Marketing Director, EMEA at Lewis PR, shares his thoughts about the recent Burger King Twitter hack on the PRWeek blog. In Dean’s post he discusses the importance for businesses in updating their crisis plans and talks to reformed hacker Cal Leeming who highlights the security weaknesses in most company’s social media activity. Check out [...]
Brian Compton | Posted on: February 28, 2013 | Category: Social Media
Creative writing can have a significant influence on one’s professional writing. Writing creatively leans on the senses to conjure an emotion in the reader. When this is achieved with business comms or PR and marketing content, it can have powerful results. Project briefs have an element of screenwriting in them, with stage directions and parentheticals. [...]
Peter Ross | Posted on: February 21, 2013 | Category: Food and Drink, New Media, Social Media, Technology, Uncategorized
On Monday, from its official Twitter account, Burger King announced that it was now owned by McDonald’s. To mark this incredible corporate takeover, the account was rebranded with McDonald’s logo and the name and the background image was changed to Fish Bites. Reportedly, around 30,000 new users followed Burger King’s Twitter profile as a result, [...]
Liz Hubertz | Posted on: January 23, 2013 | Category: PR, SEM, SEO, Social Media
What do you think is the most important skill to look for in a new social media hire? For many organizations, the answers are predictable: Familiarity with core social platforms like Facebook and Twitter, experience managing social ad campaigns, or perhaps technical skills like HTML or Photoshop. However, any 20-something applying for a digital marketing [...]