LEWIS 360° – The blog of global communications agency, LEWIS PR

The concept of mapping ‘user journeys’ when developing websites and online destinations has become commonplace for digital projects. Yet, with the nebulous nature of social media, one has to question if this often-linear approach is still relevant. There is no dismissing the power of information architecture and persona development when creating websites and traditional customer [...]

One of mankind’s most alluring questions has always been ‘how far have we come?’ The tool for calculating distance – the odometer – is particularly interesting, as it has always been an instrument that accompanies success. In fact, Alexander the Great was among the first to use an odometer. He insisted that his mathematicians figure [...]

Rugby players were rarely out of the headlines in 2011, unfortunately for all the wrong reasons. England’s disastrous World Cup campaign in New Zealand, which will be remembered for a string of misdemeanors both on and off the pitch has put the sport and its players firmly in the spotlight. With the Six Nations tournament [...]

Ask someone to get ready to measure something, and the first thing they’ll likely do is look for a ruler, or a tape measure, or maybe a scale. Perhaps it’s due to human nature, but all of us have a bit of a measurement bias. We spend way too much time quantifying things only in [...]

Over the course of the past few weeks we’ve talked about the need for communications professionals to embrace analytics, how to get started with analytics, and even shared a few specific metrics that matter for PR and social media pros. Continuing with our analytics theme and its impact on our day-to-day jobs, I wanted to [...]

Stats – you just can’t get away from them. Since leaving a career in engineering for PR, I thought the world of numbers was well and truly behind me, but I was wrong. The use of social media in PR has changed all that. It might not seem the case for PRs now but over [...]